Business of Photography

Immersive 8-week business accellerator to scale your profits and streamline your photography business.

Let's do this

take your photography business to new heights

This immersive digital bootcamp will show you step by step how to start attracting your dream clients, scale your photography income and streamline your operations so that you can say goodbye to burnout and remember why you wanted to be your own boss in the first place.

With over a decade of experience running a successful creative agency, we'll teach you proven strategies, step-by-step workflows and go behind the curtain to share everything you've always wanted to know about running a profitable photography business.

An immersive digital bootcamp

The Business of Photography is so much more than an online course - it's an immersive 8-week digital bootcamp where you have weekly projects to complete, direct mentor feedback on the work you submit, weekly live Q&As and a community of fellow photographers sharing the journey.

By the end of the bootcamp, you'll refine your niche, optimise your portfolio, pitches & packages and have a comprehensive strategy to scale towards hitting $10k months while still having the time to enjoy your life.

get on the waitlist

Only 30 spots are available, get on the waitlist to secure your spot and receive early access & exclusive launch bonuses. 

Join the waitlist

let's get you booked out & thriving

Building a 6-figure photography business isn't easy, but we break it down into actionable steps that you can apply, no matter your niche. From understanding your financials, to attracting your ideal client, crafting the perfect pitch, structuring your packages to maximise your profits, and of course how to confidently get the sale we'll cover it all. And not just in theory, but with real case studies, pitch templates, email copy and more.

and bring the joy back into being your own boss.

You started your own business because you wanted the freedom to work when you wanted, where you wanted and how you wanted - not to be a slave to your desk. We take a decade of experience running a creative agency and show you how to streamline your business and work smarter, not harder. Professional workflows and systems to make client communication a breeze, keep your projects organised and on schedule, optimise your time and make your business more profitable.

So much more than an online course

65+ video lessons

Step-by-step tutorials that cover every aspect of growing and running a successful photography business.

Practical activities

Every lesson comes with practical steps to implement for your own business, so that you can start seeing results right away.

Mentor feedback

Submit your work for weekly activities to our mentors for direct one-on-one feedback by mentors with years of industry experience.

Editable Templates

We don't just teach you practical skills, we also share all of the details, templates and resources from onboarding client guides, to pitches and project management templates.

Weekly live Q&A

Each week our lead instructors will host a live Q&A digging deeper into topics we covered that week and answering all of your questions.


Imagine being surrounded by a community of photographers from around the world who are supporting you & growing together.

get expert advice and grow your business.

Imagine being able to sit down with someone who's been in your shoes and built a thriving photography business - you can take everything you learn through our comprehensive lessons, apply it to yourself and then get one-on-one feedback on your business strategy, pricing & packages, your portfolio, your website and more. This isn't a self-paced course, actionable feedback is a core part of the program.

6 months in our private mastermind community.

Keep your momentum going with complimentary access (worth $175 per month) to our private mastermind community. From behind-the-scenes detailed case studies on real client projects, to interviews with photographers who have successfully hit $10k months in their business, this mastermind is filled with actionable insights you can apply to your own business. Got a question or client issue? Ask us anything and every month we'll go live answering your questions and showing you exactly how we would solve any problems you're facing or opportunities you could be taking advantage of.

We've helped hundreds of students quit their 9-5s and build a business they love

"This course was probably the best investment I have ever made in myself. I went living for the weekends in a job that I hated to now working with clients who align with my values, doing creative work that I love, and being able to run my business from anywhere in the world. I sometimes have to pinch myself because it all feels like a dream." - Julia, Australia

"I just landed a client that officially tips the scales that I'm now earning more for myself as a social media manager than I was in my 9-5 salary. This would never have been possible without your course, and I'm so grateful every day that I decided to take a chance on myself and pursue my dreams." - Amy, New York

"I walked away from the course not just with technical skills but with a clear strategy and plan for exactly how to grow my business. I knew which areas to focus on (so I could maximise my time) -- and now, 12 months later I can honestly say that IOC's bootcamp was the catalyst in starting a completely new career." - Jacob, Australia

land your dream clients. attract a steady flow of clients. bring back the joy. work smarter not harder. booked out & making bank. land your dream clients. attract a steady flow of clients.

land your dream clients. attract a steady flow of clients. bring back the joy. work smarter not harder. booked out and making bank. land your dream clients. attract a steady flow of clients.

dates & details

8-Week Business of Photography Bootcamp: Sep 2024

what's included.

tuition fees.

Program Fee: $2250 USD

You can choose to pay upfront, or secure your spot with a $500 deposit and then the balance over 3 monthly installments.

get on the waitlist.

Only 50 spots are available, and every student is hand-selected to curate an engaging community of photographers who are passionate about growing together and supporting each other. So tell us a bit about you and why you're interested in joining and we'll get in touch with more details & connect you with a course advisor who can make sure this program is the right fit for you.

Join the waitlist

meet your mentors.

With over a decade of experience running our own creative agency, we've learnt the hard way what it takes to run a profitable business - and we have taken every mistake, every challenge and every insight gained from working with clients all over the world and poured it into this comprehensive course.

We get to wake up everyday doing what we love, running a business that gives us the freedom to work when we want, how we want and where we want. And the most rewarding thing in the world is being able to help other students from all over the world achieve the same with their business.

Connect with Emilio // Connect with Tina

get on the waitlist

Only 50 spots available for the program which starts in Aug 2024 - get on the waitlist and be the first to receive all the course details, as well as earlybird pricing & launch bonuses.

We're the Institute of Code

When we first dreamed up Institute of Code we tried to forget everything we knew about what a school was and re-imagine what a school could be.

We prioitise the success of every single student, and use everything we know about educational psychology and human performance to build a program that doesn't just teach people skills but empowers them to launch a new career

We help people like you learn in demand digital skills and launch a new career in Photography, Social Media or Web Development where they can work from anywhere in the world.

And because we are passionate about seeing them succeed we provide lifetime technical and career support on the skills they have learnt.