Marketing & Social Media

Immersive 8-week digital bootcamp to start a thriving marketing agency.

Let's do this

launch a marketing agency and work from anywhere

In this brand new digital bootcamp, we'll teach you everything you need to know about marketing & social media.

With no previous experience we'll teach you not only branding, marketing strategy and social media management but also the business skills and strategy to run a thriving business.

An immersive digital bootcamp

The Marketing & Social Media Digital Bootcamp is so much more than an online course - it's an immersive 8-week digital bootcamp where you have weekly projects to complete, direct mentor feedback on the work you submit, weekly live Q&As and an interactive community sharing the journey.

By the end of the bootcamp, you won't just have new skills but also a comprehensive strategy for launching your business, and all the templates you need (from client pitches to contracts to invoices) to hit the ground running.

enrollment is open now

Only 50 spots are available and places are filling fast.


So much more than an online course

75+ video lessons

We've taken absolutely everything you need to know to start a marketing & social media business into practical video tutorials.

Practical activities

Almost every lesson comes with detailed activities to apply what you've learnt, so you can grow your skills, build a portfolio of work and have a business ready to launch.

Mentor feedback

Submit your work for weekly activities to our mentors for direct one-on-one feedback on your work by mentors with years of industry experience.

Editable Templates

We don't just teach you practical skills, we also share all of the details, templates and resources from instagram mock-ups to invoices and client pitch templates.

Weekly live Q&A

Each week our lead instructors will host a live Q&A digging deeper into topics we covered that week and answering all of your questions.


Part of what makes IOC special is the community of like-minded individuals it attracts, a community that's ready to support you every step of the way.

We've helped hundreds of students quit their 9-5s and build a business they love

"This course was probably the best investment I have ever made in myself. I went living for the weekends in a job that I hated to now working with clients who align with my values, doing creative work that I love, and being able to run my business from anywhere in the world. I sometimes have to pinch myself because it all feels like a dream." - Julia, Australia

"I just landed a client that officially tips the scales that I'm now earning more for myself as a social media manager than I was in my 9-5 salary. This would never have been possible without your course, and I'm so grateful every day that I decided to take a chance on myself and pursue my dreams." - Amy, New York

"I walked away from the course not just with technical skills but with a clear strategy and plan for exactly how to grow my business. I knew which areas to focus on (so I could maximise my time) -- and now, 12 months later I can honestly say that IOC's bootcamp was the catalyst in starting a completely new career." - Jacob, Australia

What you'll learn

  • Marketing essentials
  • Content marketing vs advertising (intro to content marketing)
  • Understanding your target customers
  • Creating customer personas
  • Understanding your competition
  • Customer needs, frustrations and desires
  • Getting the big picture of your marketing goals

  • Branding 101
  • Start with why - your purpose & values
  • Finding your brand personality & tone of voice
  • Creating your brand strategy

  • Creating a strong brand aesthetic
  • Creating moodboards for your brand & content
  • How to create a brand style guide
  • How to curate beautiful imagery for social media
  • Creating an aesthetic and impactful Instagram grid
  • Mocking up an Instagram grid in Figma
  • How to create custom IG story highlight covers
  • How to create branded story templates

  • Creating a content strategy & months of content ideas
  • Show don’t tell
  • The art of the giveaway
  • Brand x Brand Collaborations
  • Influencer marketing 101
  • Building social proof

  • Making a powerful first impression
  • Why these are still the most in-demand social networks
  • How the instagram algorithm works
  • Instagram growth tactics
  • Practical hashtag research walk-through
  • How to create engaging instagram reels
  • Strategic organic engagement
  • Strategic Instagram stories & highlights
  • How to use Facebook for business
  • Understanding the analytics

  • SEO fundamentals
  • How to brainstorm 6x months of blog topic ideas
  • Growing your website traffic with Pinterest
  • Why every brand needs and email list (and how to set one up)

  • Start with why
  • Choosing the right pathway for you (freelance, agency, job, partnership)
  • Why choosing a niche is so valuable (and 30+ niche ideas)
  • How to become a freelance social media manager
  • How to land a job as a social media manager
  • How to start a marketing or creative agency
  • Why choosing a niche is so valuable (and 30+ niche ideas)

  • Getting legal and setting up your business structure
  • Figuring out your cost of doing business
  • How to manage your business finances / Know your numbers
  • Easy accounting tools to track your expenses
  • Banking and getting paid by international clients
  • Going legit with a clear scope & contract
  • Safely managing client logins & passwords
  • Choosing your business name

  • Our start to finish social media workflow
  • Scheduling a month of content in advance to publish automatically
  • Which tasks you can and can't automate with social media
  • How to work remotely with clients from all over the world
  • Our notion workflow for running a creative agency
  • Our onboarding process for new clients
  • Mastering client communication
  • How to set boundaries & create structure with your clients

  • Creating your brand aesthetic
  • Crafting the ideal bio & social profile
  • Instagram post for social media managers
  • Organic marketing in facebook groups
  • How to generate 10+ client leads in one weekend
  • Showing off your work with beautiful mockups

  • Step-by-step checklist to launch your social media business
  • How to pick the ideal niche for you
  • Choosing a strategic & profitable customer segment
  • Our top strategies for finding clients (even with no previous experience)
  • How to pitch yourself and land your dream clients
  • Ultimate guide to pricing & packaging your services
  • Building a website for your social media business

dates & details

8-Week Digital Bootcamp: 27 Jul - 20 Sep 2024

what's included

tuition fees

Program Fee: $2250 USD

An interest-free payment plan can be provided on request, book a call with a course advisor for more details.

Become a social media manager

We'll teach you everything you need to know to start a thriving new business you can run from anywhere.


We're the Institute of Code

When we first dreamed up Institute of Code we tried to forget everything we knew about what a school was and re-imagine what a school could be.

We prioitise the success of every single student, and use everything we know about educational psychology and human performance to build a program that doesn't just teach people skills but empowers them to launch a new career

We help people like you learn in demand digital skills and launch a new career in Photography, Social Media or Web Development where they can work from anywhere in the world.

And because we are passionate about seeing them succeed we provide lifetime technical and career support on the skills they have learnt.