Let's get you on the first page of google

A beginner-friendly intro to SEO

In this free 7-day challenge, we're going to walk you step-by-step through how to create an SEO strategy that drives free traffic to your website, which factors are most important to your ranking, and how to brainstorm content ideas that will land you on the elusive first page of google.

what you will learn:

  • SEO fundamentals
  • How search engines work
  • Top factors for google ranking in 2022
  • A beginners guide to keyword research
  • Brainstorming content that will rank on google
  • Technical website & SEO optimistion
  • What to avoid so you don't get blacklisted

Join our free SEO challenge

Get access to the 7-day challenge including daily lessons & practical activities starting 22nd January


Perfect for beginners who want
to try SEO for the first time

7+ video lessons

Easy to understand video tutorials that break down big concepts with simple language and practical step-by-step examples.

Practical activities

Every lesson comes with a simple activity to apply what you've learn, and start building out your own SEO strategy.

Mentor feedback

Ask questions & share your activities for direct feedback and support from our experienced mentors.


Learning is more fun together, so we connect with other students from all over the world to learn together.

ready to join?

Get on-demand access to the challenge from the 22nd - 28th January

We're the Institute of Code

When we first dreamed up Institute of Code we tried to forget everything we knew about what a school was and re-imagine what a school could be.

We prioritse the success of every single student, and use everything we know about educational psychology and human performance to build a program that doesn't just teach people skills but empowers them to launch new career.

We help people like you learn in demand digital skills and launch a new career in Photography, Marketing or Web Development where they can work from anywhere in the world.