Coursedescription

Launch a new career in 2 months

Through our comprehensive curriculum, we teach you everything from the essentials like Branding & Marketing, through to actionable strategies to grow a brand and generate results with social media. At the end of the program, you’ll be ready to start working with clients as a social media manager or apply the skills to growing your own business

Practical Projects

Rather than working on hypothetical challenges or studying for arbitrary tests, our students are working on real projects from day one. By the end of the program you’ll have a resume-boosting portoflio of projects and the experience to confidently manage social media accounts on your own. 

1 - 4 Mentor Ratio

Forget giant classrooms, we accept only 16 students and bring 4 experienced mentors per session so you know you’ll have the one-on-one attention you need to thrive. It’s in the moments sitting side-by-side with an experienced instructor where the real magic happens. 

Immersive Environment

Every element of the program and curriculum was created with an understanding of educational psychology, motivation, and high performance to help our students get into the ‘flow state’ of peak performance. We take care of every little detail so that you can focus on what you came here to do – learn. 

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DETAILED CURRICULUMOUTLINE

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A brand is so much more than just your visual identity (logo, fonts, colors) and understanding your brand is critical to any marketing strategy. We show you how to establish a clear brand for a business from understanding the target audience, to cultivating a brand personality and visual aesthetic. This helps you establish a strong niche and stand out from the crowd (whether it's for a business or your personal brand)!

How do you build a social media strategy, deciding which platforms to invest your time and energy into and which social activities are going to generate the most bang for your buck? Then once you've figured that out, we'll help you pull it together into a comprehensive 12 month strategy that can guide you moving forward. This is very personalised and you'll receive one-on-one help from your mentors to figure out a gameplan for success.

Content creation is at the heart of social media (you need something to share after all) but what should you post? We’ll dive deep into understanding what your audience wants, creating killer content that resonates with your audience. We'll look at this from multiple angles including how can you leverage your strength, generate blog or post ideas that are likely to encourage engagement and virility, how your content helps establish you as a thought leader, what performs best on Instagram / Facebook / LinkedIn etc.
We'll go one step further and show you how to generate content ideas when you have writers block, and how to effectively (and fairly) curate other people's content for your own feed.
We'll also show you how to build a content calender to plan your content months in advance.

You may have the best written blog posts this side of the equator, but if you don’t have a solid SEO strategy in place, you should accept that your blog might only be read by your mum. We will teach you the secrets behind ranking highly in Google search results, and help you generate blog topic ideas that are likely to drive new traffic.

Are you ready to use Instagram to attract the right followers, engage with readers and grow your audience? With the constant changes to the Instagram algorithm we could probably describe our relationship with Instagram as 'complicated at best' but it remains one of the social platforms with the most potential for growth -- if you know how to use it.

We'll go beyond the basics and teach you the tactics that people are using to grow now in 2018 (not what worked a few years ago) to not only grow a genuine audience but to keep engagement strong as well.

Learn to take pictures you'll be proud to show off. Our professional photographers will run workshops to teach you the technical aspects of the craft you need to shine and standout on the internet. We'll also cover how to develop a photography style that aligns with your brand.

Many of our students attend with no previous photography experience, but it's amazing how much you can improve when you have a chance to learn alongside talented photographers. Our photography lessons are almost all practical. We get you in the field and give you immediate feedback that you can learn from.

We'll cover the technical stuff (ISO, Aperture, ShutterSpeed, etc) as well as the creative (how to frame the shot, lighting). We'll teach you with the gear you have (whether that's a Canon DSLR, an iPhone or anything in between) and give you a chance to test out professional gear as well.

Lightroom can be intimidating for the uninitiated but it's the best tool on the market to transform photos from dull to WOW. We'll walk you through all the essentials during the pre-coursework, and then during the course we'll help you develop your own unique editing style and learn how to use lightroom like a pro. We'll have an elective lesson by each mentor where they will walk you through a live demo of how they edit their photos so you can compare and contrast..

Grow your followings, increase your engagement rates and cultivate a community on Pinterest -- one of the BEST tools to drive thousands of people to your blog every month. We'll share what works and what doesn’t work, so that you can strategically gain targeted following to your blog.

Your email list is THE barometer of your business's health, and it will outlast any social media platform. Why? Because you OWN it. If you lost your social media channels, you should still have a way to get in touch with the people you’ve worked so hard to attract. We'll teach you how to cross-promote each channel and use lead magnets to build your email list.

What does it take to become a go-to personal in a particular industry? Someone that's just KNOWN as being an expert in the field. We'll show you how to clearly establish yourself as an industry thought leader, which you can leverage to gain PR and media opportunities, sell products, or find clients.

We'll teach the latest tools and software used in the industry to create, schedule and manage social media and content marketing. Tools to edit photos, auto-schedule and post to social media, to visually planning your feed and more. In total we'll showcase over a dozen different apps.

Whether your main goal is to become a social media manager or you have your own business you want to frow we'll show you how to find a steady stream of clients, how to scope and price projects, how to manage client projects to flow smoothly and built a profitable business!

COURSE OUTCOMES

This is a course that doesn’t just teach you some hypothetical theories – it gives you the insider tips and tricks, actionable tactics and a comprehensive strategy to help you build your career or grow your business. 

Become a Social Media Manager

For brands in 2019,  having a strong social media presence is no longer optional – it’s a requirement for looking professional and building a relationship with their customers. That makes it an industry with huge demand for talented individuals to become social media managers

In this course we’ll show step-by-step how to become a social media manager and get results for your clients, from developing a comprehensive social media & content strategy to building their following and engagement, and how deliver real results to their business. 

We’ll also teach you how to find clients, scope projects and land regular retainer work (that you can do remotely while you travel the world)! 

Grow your business 

So you’ve built a business around your passion, maybe it’s a clothing line, a cafe, a product that you love. You know your product is amazing, but what you can’t figure out is how to start attracting more customers and building a profitable business. 

Whatever your industry, we’ll teach you the skills you need to create amazing content that your audience loves, growing a following, drive traffic to your website or customers to your store and making sales. 

Build your personal brand 

In any industry, becoming a public thought leader on your area of expertise can help you build stronger professional networks, land speaking and PR opportunities, or launch a new product or service to an audience that’s hungry for it. 

Through this course, we can teach you how to grow your personal brand and then leverage that for whatever your career goals might be – to land your dream job, become a digital nomad, build passive income by selling online products, etc. 

Your Expert Mentors

We do something a little different to most traditional education providers. We bring in instructors who are experts in the field whose knowledge comes from experience to teach you everything they know. With 4 mentors for a maximum of 16 students you know that you will get the one-on-one support you need to thrive. 

You’ll be learning the latest tools and technologies, going beyond textbook basics and gaining real insights from experienced mentors who are actively working in the industry. 

Our lead instructor, Tina May, launched a web development agency when she was only 20 years old and went on to work with clients around the world. Now as the co-founder of Institute of Code she’s personally taught hundreds of students to code and has a passion for breaking down complex topics in a way that anyone can understand. 

Tina is a serial entrepreneur and co-founder of The Institute of Code. Tina is an expert in social media and content marketing, having worked with small business clients all over the world and growing Institute of Code from zero to a million dollars in revenue and over 350 students in just 4 years.

Emilio grew his photography business from a passion to a full-time career in only 1 year. He’s worked with luxury fashion brands like Uma & Leopold, restaurants and hotels all over the world and had his work has been featured by the New York Times, Discovery Channel, and BBC.

Keira is a conscious minded photographer and content creator for ethical and sustainable businesses. After quitting her day job to pursue her passion in 2018, Keira is now working full-time as a photographer helping conscious businesses to create a connection from their brand to their customers through thoughtful imagery that tells the unique story of each person, creation and venue.

Each session we bring a 4th mentor with years of experience in social media management and delivering real results for their clients or brand. This final mentor changes each session.

WHATSINCLUDED

From the moment you step off the plane, we handle everything so that you can focus on what you came here to do - learn!

6 Weeks Online

We have created a comprehensive curriculum rich with easy to understand video modules walking you step-by-step through each strategic concept and providing practical examples and walkthroughs of the tools and software.

We have mentors available to you on demand to help you work through the course material -- with a private facebook community and one-on-one access via skype and email we will be there to support you every step of the way.

Studying with us means you are part of an exclusive community of people who think differently, who are ready and eager to support each other in pursuing their dreams. The IOC Alumni Group is the hub of our ongoing support, where we share updated content and tips, answer student questions and students connect with other alumni from all over the world.

You'll be added to an exclusive facebook community for your session, as well as our global alumni group after the program ends.

10-Day Immersive Bootcamp in Bali

Each day from 9am - 4pm we have classes and interactive small group workshops, going beyond textbook basics into the practical skills you need to build a career in this industry. From 4pm - 6pm each day, mentors are available for one-on-one or small group support.

From the night before the course starts, our beautiful pool villa in Canggu, Bali will be your home away from home. The rooms are twin or triple share with someone of the same gender and all with their own private bathroom. This villa is our campus, so each morning your 'commute' is just to wander down from your room to the classroom.

We believe that nourishing food helps you learn, and our in-house chef team are on hand all day to whip up delicious meals. Think smoothie bowls or smashed avocado and poached eggs for breakfast, and a mix of cuisines for lunch and dinner. There are always vegeatian / vegan / low carb / low fat options on hand and we can cater to most specific dietary requirements (including allergies and gluten-free).

Yoga has been proven to have strong mental and physical benefits, so we start our day with a sunrise yoga class before we begin class. Part of each yoga session is a mindfullness meditation to get you ready to start the day.

It's important to pause from all the learning and take some time to decompress, so on 4 separate afternoons we take off after class and get out of the villa. From wandering through the local art market, and along the stunning black sand beach to watching the sunset at a rooftop cocktail bar we'll sho you the best that Canggu has to offer.

Don’t worry about the hassle of getting to and from the airport. We’ve got you covered - our drivers are the BEST! After you enrol you will sent us your flight details and we'll organise for our driver to be ready and waiting when you arrive. He'll be wearing an IOC t-shirt and have a sign with your name on it (how fancy!).

Lifetime Support

We provide all of our students with unlimited lifetime technical and career support -- yep, you read that right. We believe that once you attend one our programs you are part of the IOC family for life, and we'll be there every step of the way. Whether you need help with a client project, finding new clients or landing your dream job or want advice on how to manage your ever growing client list we've got your back.

We know that in this industry things do change all the time -- that's why we provide our students with lifetime access to our course materials, including all future update and extra resources. Our alumni are part of the IOC family forever.

"One hour with Tina literally changed my business". One of the things our students love most is that through our program that don't just receive generic lessons but personalised one-on-one advice for their specific situation -- whether it's around how to start freelancing, grow their business or a particular challenge applying the content that they have learnt at IOC. Rest assured that we'll be here to support you long after the program ends.

Want a HUGE head start against everyone who is learning this stuff by trial and error? We'll share our tried-and-tested templates for pitching, scoping projects, client contracts and more...


Tuition Fees & Payment Plans

The tuition fees are $4500 USD which includes everything listed above. You only need a $500 deposit to secure your spot, and then you can either pay upfront and recieve a $150 discount or take advantage of our interest-free 6 month payment plan.

Students who enroll in both the Social Media Bootcamp & the Web Development Bootcamp receive a $500 discount off each program.

Exclusions & Optional Extras

Flights and travel insurance are not included in your tuition fees. Laundry, premium beverages (beer, wine, cocktails, organic juices etc.), and massages are available at an additional cost.

It's recommended but not required that you leave a small tip ($30 - $50 total) for the local staff (housekeepers, drivers, chefs) at the end of your stay.

Dates & Details

Upcoming Sessions for the 10 Day Immersive Bootcamp are:

  • Nov 15 - 24, 2019
  • Feb 26 - Mar 6, 2020
  • You should plan to arrive on the day before the course starts so that you can settle in, and accomodation is provided this night free of charge. You can fly out anytime after 7pm on the last day although most students choose to stay an extra night to enjoy one last celebratory dinner with their peers.

    You would be flying into Denpasar Airport, Bali Indonesia (the only airport in Bali) and we provide complimentary airport pickup with one of our private drivers from there.

    All students are required to have comprehensive travel insurance to attend the program, we recommend World Nomads but you are welcome to purchase with any company.

 

Speak to a Course Advisor

To enroll in the program, enter your details below and one of our course advisors with get in touch with the next steps and to answer any of your questions.