Start a creative business and work from anywhere

We're going to teach you the most in-demand skills that you need to launch a new career as a photographer or social media manager, or start your own creative agency.

With no previous experience we'll teach you not only photography, branding, marketing and social media management but also the business skills and strategy to run a thriving business.

An immersive digital bootcamp

The Social Media & Photography Digital Bootcamp is so much more than an online course - it's an immersive 8 week digital bootcamp where you have weekly projects to complete, direct mentor feedback on the work you submit, weekly live Q&As and an interactive community sharing the journey.

By the end of the bootcamp, you won't just have new skills but also a portfolio of photography & social media work, a comprehensive strategy for your launching your business, and all the templates you need (from client pitches to contracts to invoices) to hit the ground running.

Get on the waitlist and save $500

With only 100 spots available, and early bird closing soon enroll now.

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So much more than an online course

195+ video lessons

We've taken absolutely everything you need to know to start a content creation & social media business into practical video tutorials.

Practical activities

Almost every lesson comes with detailed activities to apply what you've learn, so you can grow your skills, build a portfolio of work and have a business ready to launch.

Mentor feedback

Submit your work for weekly activities to our mentors for direct one-on-one feedback on your work by mentors with years of industry experience.

Editable Templates

We don't just teach you practical skills, we also share all of details templates and resources from instagram mock-ups to invoices and client pitch templates.

Weekly live Q&A

Each week our lead instructors will host a live Q&A digging deeper into topics we covered that week and answering all of your questions.


Part of what makes IOC special is the community of like-minded individuals it attracts, a community that's ready to support you every step of the way.

All the skills you need to launch a profitable creative business


With businesses and brands constantly in need of new, creative content for their marketing use photography has never been more in-demand.

We start by covering the foundations of how to leverage manual photography settings (like aperture and ISO) and how to master composition and lighting tecniques. We teach you advanced editing techniques to bring your photography to the next level and fit any brand brief. But then we do what most courses don't -- we walk you step by step through the practical examples and case studies of food & product photography, portraits, and even fashion photography. We show you how to plan, capture, edit and deliver to the shots that clients want so that you can quickly grow your professional reputation.

Marketing & Social Media

No business can exist without marketing, and we'll teach you how to understand consumer psychology and timeless marketing techniques that you can put to use for yourself and your clients.

We'll show you how to use social media not just to grow a following but to generate real results for your clients and attract a targetted audience for yourself. As well as walk you through everything you need to know to manage social media accounts for brands, from creating content strategies to planning and scheduling months worth of posts in advance, through to understanding the analytics and creating detailed reports.


Having in-demand creative skills is great - but knowing how to turn those skills into a profitable business is another. This course will teach you both.

We have in-depth lessons on how to create a portfolio that stands out from the crowd, where to find clients (and how to get them to hire you!), how to structure your services and packages (including tricky things like setting your prices) and so much more. Beyond our detailed video lessons, you'll be creating a strategy for your own business and figuring out all of these things during the course with the help and support of our mentors so that by the time you finish you're ready to hit the ground running!

dates & details

8 Week Digital Bootcamp: 22nd March - 16th May 2021

What you'll learn

Marketing & Social Media.

Creating an effective marketing strategy that attracts your ideal customer and generates results for your business is an essential skill for everyone who wants to run their own business.

Stand out from the crowd with powerful branding that doesn't just look beautiful but captures your brand personality and values -- and learn how to translate that brand into your everyday communications

We'll cover every touchpoint to make sure that you have a clear brand aesthetic and know how to create beautiful branded templates and custom social media graphics (for yourself and your clients).

Understand how to create a comprehensive social media strategy, from an understanding of how to master each platform to timeless tactics that leverage consumer psychology to get results.

While we cover most of the popular social media platforms, we deep dive into instagram - understanding how the algorithm works and how to play to your strengths to grow an engaged following on instagram (across any niche).

Step-by-step from creating a content strategy, to curating content, writing engaging captions and planning influencer campaigns. We'll show you our detailed workflow right from start through to monthly analytics reports.


We’ll look at every stage of the photography process and streamline it into a professional workflow so that your projects are more efficent, including the entire client workflow of image selections, editing and final delivery of your images.

Learn to take pictures you'll be proud to show off. We'll cover the technical skills to get you off automatic and learning how to master manual photography (ISO, Aperture, ShutterSpeed, etc) as well as the creative (from composition techniques to frame the shot, lighting, color psychology and so much more).

Set up your cataglogues like a professional, and learn how to keep all your files organised, accessible everywhere and your data backed-up to the cloud. From the basics of exposure and color correction through to advanced editing techniques, we'll walk you step-by-step through how to edit your photos in lightroom with lots of practical examples.

An in-demand skill set, we'll show you how to take stunning photos for cafes, restaurants and product brands - from simple flatlays to stunning mini-studios and advanced shots capturing motion.

Moving from products to people is a bit of a leap, but we'll teach you everything from lighting techniques to posing ideas, and even how to make your subject feel good on the other side of the camera.

Creating dramatic scenes and advanced compositions when your travelling, and working with wide landscapes or tight spaces and creating stunning adventure for yourself or brands.

Fashion photography is a whole new ball game and we’ll walk you step by step through shooting your first fashion campaign, including all the little details that matter and how to manage the client workflow.


Having a profitable business model is important, but so is finding one that fits your goals and lifestyle. This module is all about how to earn a living doing work that inspires you.

From the essentials like how to find your niche, or choosing a name for your business to practical lessons on figuring out your cost of dooing business and how to accept payments from clients around the world.

We'll get you in the flow, showing you all the apps, tooks and tricks we use to optimise our workflow and maxmise productivity -- from keeping your passwords in sync to a project management system.

It's great to have in-demand skills, but you still need to know how to land clients. We cover everything from strategies to attract clients, to how to craft a winning proposal and done-for-you email templates for every common scenario.

Our client workflow, from onboarding new clients, to project management & communication. We show you how to spot client red flags, what to include in your contracts, and how to consistently great reviews from your clients.

Case Studies.

You've learnt the skills, now let's pull it all together with entire start-to-finish brand case studies. Across our 4x case studies we'll cover every single stage of the process from pitching, scoping the project, pricing, client on-boarding, delivering the services (photography, social media etc) right through to sending an invoice. We open the curtain and show you exactly step-by-step how to run streamlined client projects bringing all the skills you've learnt into action.

A brand new cafe is looking for someone to help them attract new customers. In this practical case-study we look how to craft a marketing strategy & social media plan that will help them attract their ideal target client. Then we go behind-the-scenes of the content strategy, photoshoot, scheduling their social media grid, and so much more. From when and how to communicate with the client, to how to manage the whole project smoothly, we cover it all. You'll see the entire process, start to finish and then have a chance to ask us anything you want in our weekly Q&A.

A start-up fashion brand approaches you for help with their photography & social media -- they are on a limited budget but they need a solid marketing stategy & content for both their social media & their website. We look at how to respond when clients have a limited budget and still make sure you get fairly paid for your work, what to offer that will deliver the most 'bang-for-thier-buck' and keep them coming back for more, and how to deliver lots of content with limited shoot time. Together we'll put together a marketing strategy, including a plan for how they will find and collaborate with influencers and how they can leverage viral campaigns to grow their account on a budget. We'll put together a visual identity guide and content calendar, create story highlight ideas and so much more. Then we'll take you through the photoshoot & entire editing process showing you how to keep a consistent aesthetic across all the photos. You'll see the entire process, start to finish and then have a chance to ask us anything you want in our weekly Q&A.

A client approaches you wanting a personal shoot for their own social media. Sounds simple enough, but there are actually some really important steps you need to take to set up clear expectations, help your subject feel comfortable on camera, and capture content that they will love! We look at the client-onboarding process (also known as everything you should talk about before the shoot even begins) and styling tips that every photographer should know. We take into account what they will be usign the photos for (their website? Personal brand? Just for the memories?) as well as their visual asethetic and preferred editing style. We'll also walk you through how to streamline the image selection and editing process, especially how to tackle tricky questions around edits and airbrushing. You'll see the entire process, start to finish and then have a chance to ask us anything you want in our weekly Q&A.