When people hear the word branding they think 'colors, fonts and logo', but a brand is so much more than your visual identity. We help you form a clear idea of what your personal brand is, or how to establish a clear brand for a business from understanding the target audience, to cultivating a brand personality and visual aesthetic. This helps you establish a strong niche and stand out from the crowd (whether it's for a business or your personal brand)!

How do you build a social media strategy, deciding which platforms to invest your time and energy into and which social activities are going to generate the most bang for your buck? Then once you've figured that out, we'll help you pull it together into a comprehensive 12 month strategy that can guide you moving forward. This is very personalised and you'll receive one-on-one help from your mentors to figure out a gameplan for success.

Content creation is at the heart of social media (you need something to share after all) but what should you post? We’ll dive deep into understanding what your audience wants, creating killer content that resonates with your audience. We'll look at this from multiple angles including how can you leverage your strength, generate blog or post ideas that are likely to encourage engagement and virility, how your content helps establish you as a thought leader, what performs best on Instagram / Facebook / LinkedIn etc.
We'll go one step further and show you how to generate content ideas when you have writers block, and how to effectively (and fairly) curate other people's content for your own feed.
We'll also show you how to build a content calender to plan your content months in advance.

You may have the best written blog posts this side of the equator, but if you don’t have a solid SEO strategy in place, you should accept that your blog might only be read by your mum. We will teach you the secrets behind ranking highly in Google search results, and help you generate blog topic ideas that are likely to drive new traffic.

Are you ready to use Instagram to attract the right followers, engage with readers and grow your audience? With the constant changes to the Instagram algorithm we could probably describe our relationship with Instagram as 'complicated at best' but it remains one of the social platforms with the most potential for growth -- if you know how to use it. We'll go beyond the basics and teach you the tactics that people are using to grow now in 2018 (not what worked a few years ago) to not only grow a genuine audience but to keep engagement strong as well.

Learn to take pictures you'll be proud to show off. Our professional photographers will run workshops to teach you the technical aspects of the craft you need to shine and standout on the internet. We'll also cover how to develop a photography style that aligns with your brand. Many of our students attend with no previous photography experience, but it's amazing how much you can improve when you have a chance to learn alongside talented photographers. Our photography lessons are almost all practical. We get you in the field and give you immediate feedback that you can learn from. We'll cover the technical stuff (ISO, Aperture, ShutterSpeed, etc) as well as the creative (how to frame the shot, lighting). We'll teach you with the gear you have (whether that's a Canon DSLR, an iPhone or anything in between) and give you a chance to test out professional gear as well.

Lightroom can be intimidating for the uninitiated but it's the best tool on the market to transform photos from dull to WOW. We'll walk you through all the essentials during the pre-coursework, and then during the course we'll help you develop your own unique editing style and learn how to use lightroom like a pro. We'll have an elective lesson by each mentor where they will walk you through a live demo of how they edit their photos so you can compare and contrast..

Grow your followings, increase your engagement rates and cultivate a community on Pinterest -- one of the BEST tools to drive thousands of people to your blog every month. We'll share what works and what doesn’t work, so that you can strategically gain targeted following to your blog.

Your email list is THE barometer of your business's health, and it will outlast any social media platform. Why? Because you OWN it. If you lost your social media channels, you should still have a way to get in touch with the people you’ve worked so hard to attract. We'll teach you how to cross-promote each channel and use lead magnets to build your email list.

What does it take to become a go-to personal in a particular industry? Someone that's just KNOWN as being an expert in the field. We'll show you how to clearly establish yourself as an industry thought leader, which you can leverage to gain PR and media opportunities, sell products, or find clients.

We'll teach the latest tools and software used in the industry to create, schedule and manage social media and content marketing. Tools to edit photos, auto-schedule and post to social media, to visually planning your feed and more. In total we'll showcase over a dozen different apps.

Once you have killer written content and captivating photography lined up, it's time to activate your monetization channels. We'll show you how to find brands likely to want to work with you, how and what to pitch to them (including actual email templates), and how to scope your products. We start with how to land free products and then cover how to get invited on press trips or complimentary hotel stays. Then we'll look an multiple other monetisation channels to build revenue streams as an influencer or social media manager.

Whether your main goal is to become a social media manager or you want to become an influencer but would love to get creative in what you pitch to brands we'll show you how to find a steady stream of clients and pay the bills!