How Learning To Code Can Help You Grow Your Business

August 24, 2016

When I first launched my business, the Media Institute, I pretty much had the web skills of a monkey. In fact a monkey probably had better web skills than me; my skills didn’t exist whatsoever. As a former journalist I’ve always been good with words, that’s my thing. Tech skills, not so much. I didn’t know the difference between HTML and CSS and thought JavaScript had something to do with coffee produced from an Indonesian jungle.

After completing my first code retreat with the Institute of Code, however, things started to change. And while I’m no tech expert, I’ve learned some incredible skills that have helped me expand my client offering and understand my website, and this has all led to new ventures and opportunities. So here are my thoughts on how learning to code can help you improve and grow your business tenfold.

"This retreat has allowed me to upskill in paradise, open up new doors for my career, connect with other creative people and form lifelong friendships."

When I first launched my business, the Media Institute, I pretty much had the web skills of a monkey. In fact a monkey probably had better web skills than me; my skills didn’t exist whatsoever. As a former journalist I’ve always been good with words, that’s my thing. Tech skills, not so much. I didn’t know the difference between HTML and CSS and thought JavaScript had something to do with coffee produced from an Indonesian jungle.

After completing my first code retreat with the Institute of Code, however, things started to change. And while I’m no tech expert, I’ve learned some incredible skills that have helped me expand my client offering and understand my website, and this has all led to new ventures and opportunities. So here are my thoughts on how learning to code can help you improve and grow your business tenfold.

Understand Code Speak

Something incredible happened when I left that 10-day code retreat in the Balinese tropics.

I was like Sandra Dee from Greece when she bursts back onto the scene and re-appears in biker leather, giant heels, red lipstick and an exceptional perm.

Okay so it wasn’t quite the same, but I did have a newfound confidence about the conversations I could have with my web developer and could finally understand the concepts around what goes into building a kickass website.

Suddenly I could tell him which “href” links weren’t working or linking effectively.

I could explain with confidence what needed adjusting, perhaps a hot pink hover link here or an increase in padding there.

When I was quoted by my developer to make further changes, I knew roughly the time it would take him to fix it and roughly how much it would cost me based on the complexity of the job.

There is nothing worse than not understanding something and a lack of understanding can often lead to poor decisions or being ripped off when it comes to web development – a problem many business owners have without even realising.

By learning how to code, you can have more intellectual conversations with a web developer and improve your understanding of how your website works and how it can function.

Update Your Site Without a Developer

In my first 10 days of learning to code I produced two websites. One was a website for a business that sells smoothie boosters.

I learned how to create a complete e-commerce site including a feature video and Instagram slider and gained knowledge about how businesses can effectively capitalize on a number of features that not only look good but help them increase sales.

I also spent a fair amount of time lying by the pool and working on my tan, exploring the sites of Bali, eating incredible food and drinking delicious cocktails. Sounds like torture right?

I now have the ability to change the content on my site as I see fit and speak with an improved sense of self-confidence about web dev.

Open Other Doors

My current business is all about helping people write amazing stories and giving them the confidence to tell it to the media.

As well as publicity management and strategy consulting, I offer social media services, influencer marketing and copywriting.

I’m now adding web development as another income stream and service for my clients.

This retreat has allowed me to upskill in paradise, open up new doors for my career, connect with other creative people and form lifelong friendships.

So if you’re going to learn to code, do it with the Institute of Code. At the very least you’ll learn something new that’ll help you grow, enjoy a tropical vacay and make memories with a bunch of legends.


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